About Us

Deborah Price, Founder, CEO, and Certified Money Coach (CMC)^®

Deborah Price is the founder of The Money Coaching Institute, which provides money coaching, consulting and training to Advisors, Deborah left the financial industry to pioneer the field of Money Coaching.

Money Coaching is a step-by-step process for understanding and changing one’s relationship with money in order to live a more purposeful and prosperous life. Through education and awareness, The Money Coaching Institute is committed to empowering others around money, both personally and practically.

She is the author of Money Therapy: Using the Eight Money Types to Create Wealth and Prosperity; Money Magic: Unleashing Your Potential for Wealth and Prosperity; and Start Investing Online Today. She has appeared on numerous radio and television shows throughout the United States and is considered a leading expert in her field. Deborah works with individual and couples and is a consultant to both corporations and non-profit businesses. She resides in Petaluma, California with her family.

Steven "Shags" Shagrin, Vice President & Coordinator of Financial Education Programs;Certified Money Coach (CMC)^®, Registered Life Planner™ & CERTIFIED FINANCIAL PLANNER™ Certificant, Master Money Coach & Trainer

Shags is a Certified Money Coach (CMC)^® and Trainer/Facilitator with the Money Coaching Institute. After receiving his Bachelors Degree from the University of Miami (FL), a law degree from Case Western Reserve University, and working in the financial services field for over two decades (and accumulating a lot of letters to put after his name), Shags discovered his passion for empowering and inspiring others to transform their dreams into reality through Money Coaching.

Over the years, Shags has facilitated Money Coaching Workshops & Trainings with the Money Coaching Institute and has publicly spoken about "Understanding Your Relationship With Money" and "Managing Your Life: Managing Your Money", the latter based on his workbook and which is now offered as one of our Financial Literacy courses.

Always drawn to personal development, coaching, and facilitating, Shags currently uses his talents to do individual coaching, facilitate workshops and teach financial literacy through the Money Coaching Institute. His company, Planning For Life, also provides workshops on retirement lifestyle planning, as well as continuing education for attorneys, accountants, and financial professionals through his program "Understanding Your Clients' Relationship With Money".

Contact Shags at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Donna Colfer, Certified Money Coach (CMC)^®, Master Money Coach & Trainer

Donna Colfer comes to the field of Money Coaching with twenty years of experience in financial management and ten years as a spiritual counselor. She blends these two areas in a professional and compassionate way that is truly powerful and effective in her Money Coaching practice. She is also a lead Trainer & Facilitator for the Money Coaching Institute and is beloved by all who know and work with her for her ability to coach others with compassion and non-judgment.

Her combined experience and commitment to facilitating others on their path are key aspects of her coaching practice. She works with individuals, couples and groups.

Contact Donna at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Karen Harvey, Certified Money Coach (CMC)^®, Master Money Coach & Trainer, and QuickBooks Pro Consultant

Karen Harvey has a very diverse and eclectic background that incorporates a wide variety of modalities in which she has been trained and which can be utilized as needed in her work with clients. 

As a Certified Money Coach (CMC)^®, Karen works with clients to help them identify and understand their money patterns and behaviors that interfere with their personal, financial and/or professional potential. She uses an archetypal system that makes it easy to discover who you are in relationship to money and why that is so. As you become more aware of the patterns operating within you, you and Karen work together to find new and healthier strategies that allow you to move beyond old beliefs and limitations.

Karen is also trained as a Life and Transformational Coach and Archetypal Consultant and can help you progress in many areas of your life, both personally and financially. In addition, on the practical level, she has an extensive background in accounting and bookkeeping systems and has been a QuickBooks Pro Advisor for over ten years.  Karen can also help you create easy-to-use financial management systems in either your personal or business life.  Over the years Karen has developed programs and trainings that teach people how to heal and reveal the shadow within and to access their inner knowing to move forward into being fully empowered, both financially and creatively. 

Karen's life purpose is about empowering others to create and manifest their highest potential. She inspires and empowers individuals and business owners to overcome obstacles and to implement effective strategies that allow them to achieve their own vision.

Phil Britz,Certified Money Coach (CMC)^® - South Africa (Johannesburg)

Phil is a Certified Money Coach (CMC)^® and Trainer heading up the Money Coaching Institute offices in South Africa.

Phil has a degree from the University of Cape Town and has been in the financial services since 1989. He conducts workshops and trainings in Johannesburg and Cape Town . Through personal circumstances and a deep desire to be of service to society, Phil was instantly drawn to Money Coaching in 2004. He says “the connection to this work was like a thunderbolt and the power has not subsided to this day.” Phil is a keen observer and student of the energy of money and enjoys helping others to harness this energy as well.

In addition to Money Coaching, Phil is a pension consultant and advises employers and fund members on all aspects of retirement. Phil believes that Money Coaching is an essential building block for anyone wishing to achieve a purposeful and prosperous life and is committed to assisting as many people possible in achieving this. Phil is passionate about South Africa , where he lives with his wife, Tess. Together, they are involved in many community upliftment projects.

For Coaching, Workshops or Training courses in South Africa –

Contact Phil Britz at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Office : +27 11 263 4322

Fax : +27 86 655 0712

Cell : +27 83 380 1071